I am the founder of Opus28, where I help founders, creators and early stage teams go-to-market and grow through an iterative, community-first approach.
As a daughter of two self-made entrepreneurs, I’ve learned to solve problems resourcefully and credit them for my penchant for building from scratch and thriving on code switching between high level strategy and hands-on execution.
I started my career as the third hire of Gojee, a venture-backed food tech start-up acquired by The Knot, scaled brand marketing at OXO, worked for my family textiles business and lived abroad in Taipei, and co-founded Extra Sauce, a DTC lifestyle apparel brand inspired by the plethora of produce in the local street stalls and grocery aisles in NYC’s Chinatown, that profitably sold out in less than a week.
I took a detour into performance marketing and was Head of Creative at DT.Co, a growth studio for high potential brands and prior to that I was a Growth Marketing Lead at Operator, where I actively managed paid search and social across our roster of clients.
I am an advocate for cohort-based learning and am an active member of SheFi and after joining Cohort 7 in the fall of 2022, I’ve been inspired to take what I’ve learned to build in web3. I am a founding member of 3C (Creative Coding Cohort) and a co-founder and collaborator for the genesis collection of Mirrorwerx, a luxury brand backed by blockchain, featuring artwork by Art Blocks artist DCA.
Outside of work, I like to spend time making jewelry, cooking elaborate meals for neighbors and friends, serving on the board of my Block Association, and tending to my backyard garden in Brooklyn, NY.
